Tōhi Gin Room & Eatery
Karahui’s side hustle Tōhi, once the old Bank Managers Whare, now a unique space showcasing 32 gins of Aotearoa New Zealand.
Tōhi in Martinborough focuses on G&T’s, gin tasting flights, and gin cocktails. The menu highlights the local award-winning Martinborough gins derived from all natural botanicals and individually hand crafted, as well as other regional gins, from classic craft bottles to colour-changing concoctions and a lineup of 32+ NZ gins on offer. Complementing the gin tasting experience is a vibrant contemporary Thai menu that provides high-quality, soul-warming, and authentic food.
Tōhi uses the same brand look and feel as Karahui as both offerings express the same values and brand personality. Tōhi has a wonderful sun drenched courtyard which offered the perfect space to add large murals of the brand illustrations to put the brand look and feel out front proudly.
We were then able to deconstruct the collage designs and use individual parts on the beautiful, stepped accordion concertina gin menus and supporting clip board food, wine and beer menus. These stepped menus cleverly compact the product offerings and allow the guest easy navigation to different sections of the menu. These work perfectly with the small A5 clip board food & wine menus.
Tōhi developed there very own trinity gin, home, land & sea. These capture the tastes of Martinborough and represent the flavours of the region. To celebrate this we designed the labels to feature the beautifully supporting collages to visually represent gathering together as well as the various places of our region relating to the flavour profiles.
To help differentiate the labels we have placed each in a different background colour. Home has the blush pink which perfectly suits home as pink symbolises love, nurture, compassion and evokes feelings of comfort, warmth and home. Sea is the rich dark green which reflects deep oceans and nature and Land is the light green as this best represents fields of grass as suits the olive branch in the collage.
The new series of Tōhi gin labels feel premium and yet welcoming and fun, the perfect marriage of the brand values.
We developed branding, illustration, packaging gin labels, publication & print design including menus, business cards, vouchers, signage and digital website design.