Sunday’s Skin & Body
Experience the difference of Sunday’s Skin & Body beauty clinic, where they are driven to help clients connect to their beautiful selves and make it easy to feel beautiful in an environment that is light hearted, fun and full of real women.
Women come to enhance their skin, body, and wellbeing in a positive environment that not only empowers women to feel great about themselves but also provides a place where women are comfortable to get treatment. The new brand needed to capture this, empower woman, showcase their relaxed fun nature and convey that they are a beauty clinic with a distinctive flavour of their own.
Sunday’s branding immediately feels positive and personalised through using two different fonts, reinforcing how you personalise your experience for each client. We’ve placed all the letters in lower case to express relaxed, approachable and friendly. We’ve placed sun in a curvy, feminine crafted italic serif font and days in a contrasting sans serif. We incorporated a sparkle icon instead of the apostrophe to express the inner glow that you help your clients feel.
We created an empowering women graphic that showcases a gorgeous, curvy woman with a lawn mower to cheekily and playfully express the idea of waxing. She is proudly naked without being too revealing. We used simple line work with some solid shapes and texture to create a supporting illustration style that is modern, fun and friendly and definitely expresses their cheeky side.
Sunday’s colour palette is bright, fun and feminine, with colours that work beautifully together and transition nicely when creating beautiful gradient backgrounds. We also have gold to reflect the luxurious care, attention and service Sunday’s offers it’s clients.
The colourful gradients further express radiance and glowing while the cheeky illustration and statements let clients know they are going to have a different experience to what they are used to. The branding breaks down stereotypes of beauty clinics with a fun, relaxed attitude and sense of humour while making it easy for clients to feel beautiful.
We developed branding and illustration.