Roam Martinborough
Roam around and discover a treasure trove of home & lifestyle products that will complement your decor or wardrobe. This brand takes customers on a journey through a magical world that celebrates Roams brand proposition.
Roam is a home & lifestyle store that is filled with a carefully curated range of homewares, outdoor furniture, clothing and accessories. A beautiful treasure trove filled with a mix of classic, vintage and contemporary design, infused with a touch of magical whimsy.
This contemporary and elegant logo immediately feels curious, embarking the viewer on a journey to a mystical place where they can roam around and discover a world of treasures. We crafted a modern, stylish icon that conveys a sense of exploration in an exotic place. At the centre of the logo is a palm tree to set the idea of a faraway land. Then siting underneath the tree are two monkeys holding a glass of wine to convey cheeky fun while visually linking to Martinborough Wine Village. Three guiding stars represent navigation as you follow them to your destination. Geometric, minimal line work expresses discovery in a contemporary, refined way. The Roam type is classical, stylish and feminine with elegant curves to match the icon.
We created a supporting magical and creative collage that immediately takes the viewer to a faraway land filled with unexpected delights. It speaks of the treasures to be discovered and magical escapism by showcasing exotic animals and plants, mixing up environments to create a completely new world. The collage expresses the idea of the collection of inspiration you have in store. We added unexpected objects into the scene like the monkey sitting in the goblet, a treasure chest of home wares that the second monkey has stolen a candle holder from. This cleverly mixes the world of home and lifestyle products with the jungle to create a real sense of curious excitement for customers to roam and explore.
We developed branding, photographic collage and signage.