Designing contemporary, sophisticated creative branding to delight guests of Pinot Villas as they stay in luxury accommodation in the heart of Martinborough.
Pinot Villas offer luxurious self-contained and contemporary French country units in the heart of Martinborough wine village. Only 50 metres from Martinborough Square with its excellent restaurants, cafes and shopping. The luxurious and private accommodation is set within a lush and tranquil garden. They required branding that better reflected the luxurious experience, accessibility to much of what Martinborough offers and creative touches of Pinot Villas.
We designed contemporary text only featuring a subtle nod to art deco to relate to the French inspired accomodation and a sense of luxury. The elegant thick and thin strokes are a modern take on a serif font beautifully pairing contemporary with classic art deco. We created a range of logo lock ups to offer real flexibility as well as having the range makes the brand feel creative while still feeling cohesive. We used a vintage key tag shape, a diamond and a circle. The key tag speaks to the nostalgia of hotel and motel room keys and the romantic nature of staying away for a night or more.
We created a supporting illustration of a woman to really express the brand offering and the experience of coming to stay in Pinot Villas Martinborough. This beautiful illustration immediately expresses style and creativity, adding a real artistic feeling to the brand. We’ve focused on adding botanicals of grapes, to represent Martinborough and flowers from the garden. To reflect accommodation we have a room key. For the experience holidaying in Martinborough we’ve added a vintage bike, guitar, horse and a falcon. Finally to represent French things we added a frog and a baguette. We have the image in full colour as well as black over a blush background with brass spots to add contemporary creativity to the brand.
The colour palette has been developed to create a beautiful, luxurious palette that works harmoniously together. We’ve combined a deep green which reflects nature. The coral is fresh, invigorating and feminine and is supported by a nude pink which is calming and harmonious. Finally we have a brassy metallic to add luxury and expresses love, compassion, passion, magic, wisdom, grandeur and glamour. Together the palette feels premium and sophisticated.
We designed branding, publication & print stationary and signage.