Penkridge Farm
Penkridge Farm offer Central Otago wines that are as spectacular as the land they preserve and share. Nestled at the foot of the spectacular Pisa Range and neighbouring Mahaka Katia conservation reserve, the farm is home to Penkridge Farm boutique vineyard.
The Reserve is home to several rare plant species. Neighbouring this important natural area emphasizes the need to farm responsibly and with minimal impact on the environment as this is a place Penkridge Farm owners want to preserve and share. They wanted their wine label design to reflect their unique story and place in the world as well feeling elegant and luxurious.
We were supplied with a series of botanical illustrations to use. The resulting luxurious series of labels celebrate the Reserves unique botanicals in a stunning, refined and tactile way through embossing the botanicals and logo. We revised the current Penkridge Farm logo using a strong, classic sans serif font to help increase it’s presence on the label. We placed supporting information vertically on both sides of the label. This ensures they are seen as lower hierarchy as well as adding a slight unexpected, boutique feel. Adding Fig 1 information of both the scientific and common names of the botanical expresses identification and verification of the scientific plant drawing to reinforce the unique brand story. The font selection is inspired by the hand drawn, script style fonts used in scientific drawings but expressed in a more refined way.
The core brand colours are dark blue and off white which we used for the signature Pinot Noirs. We introduced a soft pink for the Rose and a dark green for the Pinot Gris to speak to the spectacular natural environment. We added metallic Rose Gold / Light Copper foil on the embossed logo to feel exclusive and premium.
We developed packaging wine label design.