Moy Hall is a family owned, premium vineyard with a fun twist that reflects relaxed, hand crafted and expresses family. But this not your usual family of martins bird, goose, hummingbird, nun, hare, trout, boar and bull.
Moy Hall hand makes local, single vineyard wines from the family’s eight-hectare vineyard on the Martinborough Terrace. They released their first vintage in Spring 2018 from their cellar door and online. Moy Hall wanted to offer wines in a casual environment without the high-brow. Something different to the status quo that wasn’t snobby and reflected their family.
They wanted their branding to be relaxed, fun and fresh while still being boutique and hand crafted. They loved the feeling of Wind in the Willows and wanted to appeal to the target audience of young 20-40 year olds with disposable income who want a more casual experience while still drinking quality tasting wine.
Our solution was the marriage of serious quality and modern freshness, brought to life through bringing together the logo and the illustrations. The metallic brass foiled logo gives the brand a feeling of premium quality, being established and having history. The illustrations play on this balance of serious and fun, bringing together two different objects that represent wine and food matches as well as relating to various family members. Like the goose, represents their son Gus (Gussy Goose being his nickname), and also matches pinot gris perfectly. A nun, represents Saint Catherine (daughter Catherine), and flowers represent the floral notes in Rose wine. Other characters were chosen to represent family members as well as passions like hunting and fishing.
These all have a real sense of humour while the strong line drawing style is bold, eye catching with a slight serious tone. The illustrations partner with the brass logo to offer serious quality and modern freshness. This comes together on the labels to create striking, eye catching labels that stand out from crowd and perfectly convey premium wine with a twist of fun.
We had the pleasure of designing two types of wallpaper for the cellar door that utilise all of the illustrations from the brand. We then partnered with local company Paperhands to print the wallpaper. The end result was stunning and offered visitors a playful visual feast not only in the main cellar door but also in the bathrooms.
We developed branding, packaging through wine labels, wine bags and box packaging, signage including front entrance, on the building wallpaper and wrapping the fridge, publication & print collateral including t-shirts, postcards, prints, business cards, vouchers, menus, table cards and digital website deign.
“Upon recommendation we enlisted the expertise of Dusty&Lulu from the inception of our business. Mike & Lindie understood the intent of our brand, presented exciting ideas and nailed the brief! This design duo are a pleasure to work with, full of creativity and quick to deliver. Importantly, they have a strong knowledge of the wine industry, our region and customer base. It’s always a thrill to see their new projects pop up across the country.”
Carolyn & Phill