Goodtimes
Goodtimes is about great food and good times! It’s like fine food in your best jandals. Fresh, fun, easy, local, flash street food and right there on your street.
Goodtimes offer world-class catering with a distinctly kiwi feel as well as fine dining on the streets of Martinborough and around the Wairarapa. They encourage customers to try something new from their fresh, local and creative menu. They serve it up fast with a fun, happy and energetic attitude. They don’t cook the same food every day, they change it up, keep it fresh and keep it local so when you rock up there’s a taste sensation waiting for you.
With their trusty truck Muriel-the-goddess-of-great-food, being driven to the coolest little corners of Wairarapa they needed an iconic brand that would not only showcase what they are all about but all demand attention and become an iconic sight around Martinborough and the Wairarapa.
We designed the logo using a flowing script style which has a lovely nod to marker pen street graffiti but with a refined edge. We then added a exaggerated 3D shadow to give the logo depth, strength and street art appeal. We designed a series of supporting, street style illustrations, starting with a donut that has a mouth consisting of teeth and extra long tongue. The smile relates to good times on your taste buds. The donut has fish skeletons to add extra unexpected creativity and attitude, like the food on offer. The donut also has a delicious drip, to showcase how it is oozing flavour.
Other food items we illustrated are a dripping piece of bacon, lettuce leaf, mushroom, banana, but the banana has been peeled to reveal a bone inside. The hot dog also has an unexpected bone at one end too add a bit of bad attitude. We have a condiment bottle spraying out goodness. We then incorporated some street graphics to reinforce the fun, street, good times vibes. These include a good vibes, hand loose hand with an exposed bone, lighter, marker pen and spray can. We’ve added curves to each illustration to add energy and interest. The illustrations are bold and graphic which immediately convey a fun, energetic street feel that says good times.
We applied the new branding to the food truck signage, takeaway packaging of wrapping paper and stickers, business cards, flyers, posters, postcards, flags, menus, t-shirts, website design and social media assets.