Toast Martinborough is a wine, food and music festival that takes place on the third Sunday of November each year in the boutique wine village of Martinborough, New Zealand. Toast is a unique one day multi-site event, with 8 – 10 vineyard sites participating and offering wonderful wine, food and music choices throughout the day.
Each year Toast creates a unique look and feel for all promotional material, while using the existing logo. We started working with Toast on the 2019 event. The brief for the design was to express some key aspects of the festival experience, sophistication and wine, and reflect the fashion focus of the day to appeal to the target audience of females who come to Toast with groups of friends.
The poster design celebrates New Zealand’s most iconic wine and food festival with a striking, sophisticated, contemporary and very iconic design that captures the theme of like great wine, Toast Martinborough gets better with age. We added a fashion feel through the combination of red lips, elegant features, colour palette and beautiful curves of the hat adding to the fashion feel as well as the sunny nature of experiencing the festival in the spring sunshine.
In 2020 the brief was to continue the theme: Just like a great wine, Toast Martinborough gets better with age and build on from last year’s fashion theme but take it up a notch, expressing elegance, style, sophistication and contemporary. As Toast combines the very best wine, food and music amongst the vines we came up with an illustration that still features a elegant, stylish, fashion focused woman wearing sunglasses that features the event experience in the reflection of the glasses. We showcase the social nature of the event by showing three people, with the male eating, a woman drinking wine and a woman singing to express the three key components of Toast. They are set amongst the vines as well as the iconic Martinborough hills behind. We were then able to pull each character out separately when required.
We worked with Toast on all print and digital collateral required for the extensive range of marketing channels. We also designed a new app for all the essential information at your fingertips - including what’s on the wine, food and music menu through to telling festival goers which vineyards are ‘pumpin’ or ‘chillin’. Also, on the app are the routes the shuttle buses take. The app is still in development.