Reid Brothers Distilling Limited is a craft distillery located in Martinborough, New Zealand and was founded by brothers Stew and Chris Reid. They set up Reid+Reid to challenge the perception of a "classic" gin and promote New Zealand's unique natural flora. Reid+Reid gin is uniquely Kiwi, in that it is produced with three native New Zealand botanicals: kawakawa, manuka and horopito.
We designed the labels with these botanicals at the heart as they make this gin unique. We illustrated the botanicals in a line drawing style that is reminiscent of old botany history books. We placed these around the branding, framing it and creating a unique die line so the label as a whole feels botanical. The shape also adds a sense of hand crafted. We printed these in high build on a dark charcoal to add intrigue and allow them to shine in different lights.
We designed the logo to contrast with the delicate botanicals, to have a strong presence. It shines in metallic gold, adding a sense of premium product.
We applied the new branding to packaging.