Scotty’s Meats is an established supplier of high quality meat, that has been servicing Martinborough for the last 33 years. Scotty wanted to brand his truck that delivers all over the Wellington region and we decided to make it a bit of a show piece, a moving billboard that would grab peoples attention and be memorable. We loved that Scotty is a bit unconventional and is well known for the grammatical errors in his street signage. We came up with a suite of meat sayings, that we adapted to suit Scotty’s personality. The brand was designed to not be PC, to get people to have a laugh.
The simple use of black and red adds great visual impact, We combined a casual typeface with a strong street illustration style. The graphics have been designed to add to the sense of humour, after all this truck is bad to the bone.