Zeroed is an up and coming premium pistol website which will be aimed specifically at a discerning market of premium pistol buyers. We’ve had the pleasure of working with Alan on his new branding.
We loved the idea of using an elegant representation of smoke, creating a smoke graphic coming off the ‘o’ which looks like you’re looking at the front of the barrel. This feels clever, smart and classy. The San Serif typeface is contemporary and makes it feel bold and dynamic.