Wellington loud and proud
Project: Brand development, stationery and web banners
Finlay is a freelance website designer who offers affordable & effective web solutions. He wanted a brand that linked his services with the Wellington region and make him unique.
We created a strong, bold, no fuss solution that reflected his offering. By integrating the forward slash into the type and replacing the I, we introduced the link to website URLs, where the slash is used to separate directories and also to the use of forward slashes in programming. We also brought in the dot at the end of the mane to reflect the dots used in URLS.
We used yellow and black in strong colour blocks to highlight the Wellington colours.
Deliverables: Logo development, stationery design and web banners