Wanna take on this ram?
Client: Obstacle Racers
Project: Logo and apparel
Dan, or Captain CaveDan as his blog fans know him is mad into obstacle racing and all things paleo. He approached us to create a logo for the New Zealand division of Obstacle Racers. Obstacle Racing is a sport in which a competitor, traveling on foot, must overcome various physical challenges (obstacles). They combine mud and trail runs designed to result in mental and physical collapse. Dan decided that he wanted a mascot, and together we decided that a ram would be perfect, adding a sense of New Zealand as well as staunch with it’s wonderful horns.
We designed the ram to have a real mascot / sports team emblem feel as well as express the attitude needed to compete in these challenges. We made a feature of his horns as well as the angry look on his, through his eyes and scowl. We made his wool sharp edged and stylized. The text perfect wraps around the ram, making Obstacle Racers stand out by placing it inside a winning ribbon. We created a little supporting OR emblem but weaving the two letters together. We screen printed tees and hoodies which looked striking in a golden yellow and white on black.