Taco Munchers Unite
Client: Mexicali Fresh
Project: T-shirt design
Mexicali Fresh is all about bringing the evolution of Mexican food to the most beautiful country on earth. While the delivery matches today’s fast-paced lifestyle, they’ve stayed true to the food, with an emphasis on fresh and healthy California-style Mexican.
They also have a big fat emphasis on fun, mixing LA street styles suffering culture with mexican cool. Our brief was to create a tee to promote their Tuesday Taco Special, without anything cheesy and Mexican.
We decided to rock the chops off a taco character with the ideas of making it human, by adding arms, legs, hands, shoes, facial features, cap and sunnies. To add cheekiness, we threw a beer in his hand, then we hooked him up with a taco truck, as Taco trucks are really popular in LA, so we added the little LA scene behind the truck.
Typography is inspired by old school signage, mixing different statements together and bringing humor in with Taco Munchers Unite.