Client: Startup Swag
Project: Branding and Tshirts
Startup Swag is a new business which is in the early stages of development. The boys appreciate the importance of having a great brand at the onset, something they can proudly show to potential customers as they kick this company off the ground. Startup Swag will offer primarily IT companies to print and produce their promotional merchandise or swag as it’s called in the industry. They wanted a memorable and street swag feel to their brand as swag also means attitude. Firstly we came up with the tagline, Looters and Dealers, which is a street way of saying Loot for merchandise and Dealers for production organizers. We created a monogram to add a young American sports feel, partnered with a strong sports font. We devised a range of brand elements, different logo / monogram lockups, as well as the brand wolf illustration. A wolf being the perfect mascot that speaks of attitude and balls, don’t mess with the wolf.