The Living Gallery
Client: The Living Gallery
The Living Gallery is an exciting new project currently under development. It will be an online blog / online shop for retailers to log in and look at the suite of brands that the Living Gallery represent and select for their shops and the general public to buy from. They will be offering everything on trend – furniture, jewelry, accessories etc. They will place the consumer in the drivers seat; driving the style direction and product mix. Product lines will be deleted once the interest in purchasing has declined and replaced with newly found on trend items.
The initial brief talked about including skulls due to the unexpected nature of including a skull with a name like living gallery. That the symbolism behind the skull is often more positive than negative, being a symbol of change – good and bad and showing victory of death over life. The logo still needed to reflect being inspired to shop and the joy of a new purchase. We came up with a wonderful idea of combining a skull with a diamond. We thought of diamonds representing something to cherish, beautiful and so loved. We love the cleverness of this icon. Some may see a diamond first, others the skull. We love the subtlety of it. By only placing the defining diamond lines in the bottom half we allow the top to contrast, allowing the skull features stand alone. We placed this icon in the centre of the type, creating a unique stamp like quality to the logo.
We designed stunning business cards and postcards, using fluro pink and embossing the icon on the business cards to add wonderful visual impact and a beautiful tactile quality to the card.
The website design reflects the brands personality and approach, unique, different, quirky, fun, young, cool, hip and unexpected. We played with the brand look and feel by adding Polaroid type frames, adding a sense of showcasing images, a casual collection of loved things. We created a series of icons used to represent the different areas and calls to action on the site. The icons were designed to add a fun, retro, stamp like quality to the brand.