Sik Rik Drift
Client: Ricky Lee Drift
Project: Vehicle Signage, promotional posters and stickers
Ricky Lee is a Whanganui based drift race car driver who smashes it around the race track, burning rubber and chasing victory approached us to design his 2014 car. Let’s just say this was a dream job for Mike, not only designing but also getting to be co-pilot.
This design brought street graphics to the track, using digital zebra pattern, contrasting colours and eye catching illustrations. Unlike many of the vehicles on the track who predominantly feature sponsors logo placed on the car, we wanted to create a overall concept and theme, where the sponsors logos worked harmoniously within the look. This digital wilderness concept was striking and dynamic and stood out from the crowd, winning prizes for best looking car design 2014.