Shear Fashion 2013
Client: Storm Productions
Project: Branding and promotional collateral
Shear Fashion 2013 brings a glamorous new dimension to the already successful Golden Shears. It will be an entertaining evening showcasing the versatility of wool from the “farm to the catwalk”.
The logo we created cleverly plays with a shears graphic that replaces the letter A. It’s subtle and elegant, yet still readable. We love the contrast of the two fonts, shear being strong and bold, while fashion is light and beautiful. We’ve used a bold magenta circle for attention grabbing impact.
We’re inspired by the mixing of the two worlds, shearing and fashion and want these two worlds to collide in the poster that screams fashion, but in a unique setting. We art directed a high fashion editorial shoot in a wool shed to showcase the combination of fashion and shearing with dramatic effect.
We also created posters, programme, various adverts and advertorials, online and social media requirements.