Client: Martinborough Brewery
Project: Brand Identity
There’s something brewing in Martinborough, and it’s going to go down well. Martinborough locals are in the early stages of developing Martinborough’s only craft beer brewery. While they’re brewing, and tasting and then tasting some more we got on with designing a logo.
This beer is boutique, premium and hand crafted, targeted at craft beer lovers, predominately male, who love beer and appreciate quality. The logo is simple and strong with a modern appeal. We’ve developed a modern and stylized MB emblem, with a dividing line that has simple hop graphic shapes at the top. This emblem can be used separately to the logo, like on bottle caps etc. The slab serif font is strong, with the stylized line used to give depth and a slight 3D, hand crafted feel. This is all contained in a circular shape, designed to jump off the bottle. Packaging design coming soon.