Scrubbing up showers
Client: The Shower Lab
Project: Brand development and current development of website, promotional brochure and advertising
Aqua Plus Solutions decided to create a sub brand to help position them as “the” destination for anyone looking for shower related products. This helps them build leadership in one specific product area to differentiate themselves from the other general bathroom competitors. Allowing them to focus on showers with their target audience of architects, designers, bathroom showroom staff and private consumers.
It was important that the logo be part of the parent company so The Shower Lab can leverage of the history and experience of Aquaplus Solutions.
The typeface is hand created. We’ve introduced a vibrant orange and charcoal grey to give The Shower Lab it’s visual distinction from the parent company.
Deliverables: Logo development, stationery design. Currently under development, website, consumer catalogue and advertising.