Client: Scotty’s Meats Martinborough
Project: Truck Livery
Scotty brought round his truck to do something nice with as it was a bloody mess. Scotty wanted to utilise the potential of the size of his truck so we decided to make it a bit of a show piece and act as a moving billboard. We loved that Scotty is a bit unconventional and is well known for not being so grammatical, so we switched a couple of sayings a brought a meaty aspect to them. We love the simple use of black and red to give visual impact, we also love the fact people who aren’t so PC could potentially have a chuckle at some of his slogans on the truck. We combined a casual typeface with a bit of a street feeling illustration style. This truck is bad to the bone.