Rocking the vines
Client: Te Kairanga Wines Limited
Project: TK Day Poster
Te Kairanga (TK) Wines is one of Martinborough founding vineyards and is well known for it’s annual TK Day. A day filled with gorgeous award winning wine, sampling delicious food and enjoying music and sunshine. As this is an annual event, TK required a poster that appealed to both families and wine festival goers. It needed to create a different feeling to previous years to attract people to attend.
We wanted to create an event poster that gave a clear feeling of vineyard meet music, with strong, high impact graphics. We wanted to poster to give the feeling of summer time and sunshine so we used warm yellows and oranges, with contrasting black and white text and graphics. The feature of the poster is a guitar, with strings that are vines, linking TK vineyard with the music and festival feeling. Around the guitar are wine bottle and glasses, emphasized by the glowing sun. This creates a feeling of picnicking and enjoying wine and music outside. TK Day, the event name is in white to contrast and jump off the page, while the rest of the text has been placed in hierarchy of importance, ensuring the key information was clear, with the supporting information not overpowering the main text and graphic. The whole poster has a distressed textural finish to produce the feeling of a rustic countryside.