Rebuild – CapitalE
Client: Capital E
Project: Event design, including poster, lightbox, billboard, newsletter and press ads
Capital E’s April 2015 holiday drop-in event at E Central was called Rebuild, based in the ruins of an old house with lots of materials which were used to paint, create, draw, build, play on and hide in. The space evolved throughout the holidays. Capital E wanted us to explore the concepts of Discovery, Journey, Exploration, New and Fresh. They wanted the central image to be of a child – something unconventional looking and quite quirky.
We created a striking image using silhouettes of a boy and a girl, but within the simple silhouettes is a collection of photos and graphics, exploring the ideas of building, construction, home, painting etc. The collage invites the viewer in to explore, finding the objects within, giving a real sense of the exploration and discovery.