Capital E On TV Poster Series
Client: Capital E
Project: Poster design and illustration
Capital E’s OnTV Studio provides real, interactive learning in an authentic studio environment. Guided by experts, students work together to deliver the finished product. They have a variety of fun school programs to choose from and decided they wanted a series of cinematic feeling posters that captured each of the different programs and became a great promotional tool.
We were delighted with the challenge, brainstorming different ideas till we came up with a family of concepts that we believe perfectly capture the cinematic feeling they were after, simplistic with a clear look of a family, yet each concept being distinct and telling the story of the program.
We started with Alien invasion, making a feature of the alien, sitting out of scale on top of the UFO, adding humor and creativity. We’ve exaggerated the size of the beehive to make it the focus of the attack. Then adding depth to the poster by surrounding it with other building silhouettes, adding some of the iconic features like the sculptures at civic square. We added a textural colored block behind, making the illustration stand out and adding depth and visual interest. Each poster then owns a distinct colour as well as consistently using texture, one strong key illustrated character and a contrasting line up of silhouettes that help tell the story of the program.