Mobile Energy Association
Client: Mobile Energy Association
Project: Branding, Business Cards, Email Signatures, Web holding page and powerpoint templates.
Mobile Energy Association is a cross-sector industry association bringing together Mobile Operators, Utilities and Renewable Energy providers across the world to make energy more efficient and accessible to everyone, helping reach the 1.2 billion people in developing markets who don’t have power and need fit for purpose and affordable renewable energy access.
We’ve created a dynamic and energized icon by using simple lines to follow a cube shape. The lines reflect sound waves all coming together at the centre to show collaboration, all aspects coming together. We’ve used 4 colours that step along the colour spectrum, from purple to bright pink, vibrant in the centre where everything has come together. We’ve selected a a clean and contemporary sans serif typeface that presents modern professionalism. We’ve varied the line weights to help readability. We’ve used a simple dividing line to bring together the icon and type, which sits beautifully on two lines, balancing against the icon. We believe this captures the essence of the company, expressing it in a way that is professional, clean and collaborative.