Client: Moabell Design
Project: Branding and Business Card
Moabel Design was founded in 2014 by, Moroccan born, Mohamed Belkouadssi.
Mohamed is currently the sole craftsman with an in depth knowledge of making handmade cement tiles. The process is 100% eco-friendly and a pure art. Each tile is lovingly made one by one, by hand, and each one is different to its ancestor.
We are delighted to get the chance to help Mohamed brand his company. We wanted to reflect the handcrafted feeling of Moroccan tiles, so we used the letter M from Moabel and designed a bespoke, hand crafted shape, repeating the pattern of M’s, just like the way tiles repeat, to create a beautiful, unique interlinking final shape that speaks of Morocco. As cement is part of the tiles unique feature we used an image of concrete to form the background of the business cards and allowed the yellow logo to pop.