Leadership and Talent
Client: State Services Commission (SSC)
Project: Leadership & Talent branding
SSC is working in partnership with chief executives and their agencies, and with the Leadership Development Centre to introduce a new approach to leadership and capability development and deployment across the State Services, with an ultimate vision to enable the delivery of better public services for New Zealanders.
They needed a brand that reflected passion, a new breed of people who are driven to help New Zealanders. The teams approach is a big departure from the current perception of working in government, it’s ballsy, pioneering, evolving while being fun and human. We loved this challenge and went about creating a new brand that not only embraced the desired personality, but appealed to the wide ranging target audience, from students through to chief executives.
We love the results. Strong and striking. It’s an unexpected and fun approach, taking two simple, bold speech bubbles and reflected them, one on top of the other. The cleverness of this logo comes in the details. The top speech bubble is also a stylized L and the bottom speech bubble is a T, representing Leadership & Talent. This helps make the logo unique and more meaningful. We created a suite of logos to represent the core offering, each product using a different colour. We selected a range of bright, vibrant colours that grab attention, scream fun and exciting.