Client: Ideal Cup
Project: Re-useable takeaway coffee cup graphic
Celcius Coffee and Ideal Cup partnered with Forest and Bird to show their love for New Zealand’s special birds, specifically the gannet. They decided a gannet illustration was needed to go on a limited run of their IdealCup reusable takeaway coffee cups. The print area was small, the colour limited to just one, a perfect challenge for us.
Our vision for this gannet was inspired by the quote, guzzling gannet. We set out to create a guzzling gannet character that was super stylized and fun, exaggerating the head size to create a huge mouth. Then made him hold an IdealCup and guzzle back the coffee, with the quote nestling perfectly in his belly.