Gorillas do love bananas
Project: Car Giant logo illustration
Car Giant is the first car supermarket in New Zealand and the largest car sales operation in Australasia. Blackdog developed the typography for the Car Giant brand and commissioned us to design and illustrate a gorilla in two different poses.
We created a giant lovable character, that might squash your car, but will also melt your heart. We gave the gorilla a fun, lively and retro feeling, ensuring he works in the two brand colours.