For a life less ordinary
Project: Branding, signage and stationery
For a life less ordinary is the motto at Deluxe, a beautiful store in Greytown that is enhancing everyday lives with beautiful things for women, men and the home. The brief was very specific, the logo needed to include a dog and be contemporary. We designed a modern take on a traditional shield or coat of arms, that showcased dogs, not lions and unicorns. Using line only we created a stylized, slightly geometric emblem that sits beautifully above the strong type. Using a bold condensed sans serif font, we added elegance through the use of an inline and stylized stars as the central cross bars of the E’s. This added a sense of premium quality and style, along with the use of metallic bronze.