Drop it like it’s hot!
Project: T-shirt design
Candle are one of the largest and longest standing suppliers of Information Technology recruitment services across Asia Pacific. They required a t-shirt for staff that reflected what they do but had a bit of fun.
We came up with the concept of creating a candle character, the candle obviously lining to the business name, that was a combination of IT geek meets street cool. We added classic large black framed nerd glasses with tape in the centre, old school bow tie and jersey and the classic nerd pocket pens, but mixed this with converse high tops. The character is holding a axe, giving him strength and linking to the fact that IT guys get called hackers. The character is jumping out of the letter C, which sits above the name Sourcers to give the sense of a sports team motif.