Contemporary Art Auction Promotional Work
Contemporary Art Auction in support of the Ruamahunga Health Trust and the Waihinga Centre Trust
Branding, event / promotional posters, invites, save the date and online banners.
Project: Logo design
Over forty of New Zealand’s most established and regarded contemporary artists have donated work to an art auction to raise funds for two local projects. Beneficiary Charities are The Ruamahunga Health Trust and the Waihinga Centre Trust.
The trust required a high end art exhibit look to appeal to the target audience, mainly Wellingtonians with lots of cash.
We created a logo based on a sophisticated typeface and adapted it to look artistic. The idea was to deconstruct a typeface so the viewer could fill the space and work things out for themselves, a bit like when someone looks art they make their own story up and meaning. We love how the gold and black is set off with white bits of the type to give some contrast and visual impact. We stacked the word contemporary, not only because it was quite long, but also because we found that it had a gorgeous aesthetic and felt creative and artistic, like a piece of art itself.
The black and gold really makes the design shine and feel high end.