CapitalE – Carnival of Creativity
Client: Capital E
Project: Event design, including poster, lightbox and newsletter design
Capital E is an award-winning not-for-profit organisation based in the cultural capital of Wellington, whose focus is children and their creativity. This is the only facility in New Zealand that gives children access to a wide range of creative technology, live performance and events, attracting up to 200,000 visitors each year.
This April, Capital E will help you let your imagination overflow with their Carnival of Creativity – a mini festival for the whole family! The title gave us a wonderful brief to create a new event look. We created a clever crafty fox, an illustrated character that will appeal to the kids, that is crazy creative, and embodies the idea of all the wonderful things that the children can do at this event.
We got the fox standing on a drum, playing a ukulele, while juggling lolls, paint brushes, jewellery and a clown horn. By adding type descriptions around each item, the viewer gets to see everything on offer at the event. The event title added to the carnival / fair feel, with bright lights and a collection of creative and colorful fonts.