Capital of Cool
Client: Wellington Free Ambulance
Project: A1 folded to A5 guide map
Wellington is filled with tons of little secrets for you to discover while strolling the streets – be it a secret dining delight like the best place for a Kiwi classic, the much loved pie, to a fancy pants restaurant, or a screaming loud pub with the biggest telly for watching the ruggers. This little guide will keep you in the know, help you fall in love with this wild and wonderful Wellington and won’t disappoint, especially as all profits of the sales of these maps go to helping keep Wellington Free Ambulance free.
The Capital of Cool guide map offers a rare insight into truly experiencing the city as if you’d lived here all your life, and we got to lovingly create it. We worked with James from WFA on personally selecting some of the coolest things to do in the capital city, along with our Wellington friends & WFA supporters.
We brought the guide map to life using our proud Wellington colours yellow and black in a bold and striking design. Each secret lovingly revealed with hipstamatic style pics, bold and contemporary type and easy to use icons, providing the reader with basic information about the secret. Bold colour blocks break up the information, with easy to read titles allowing the reader to view the guide at a glance.
The map reflects the creativity of the city, with entertaining, unexpected and creative icons beside every secret location. The map becomes a piece of art, illustrating the capitol of cool as never seen before.
The guidemap is now on sale for only $9.95, available at www.wfa.org.nz