Capital E Everywhere
Client: Capital E
Project: Event design, including poster, lightbox, billboard, newsletter and press ads
Capital E Everywhere is another fun and original event and creative workshops to excite and inspire young minds. Due to earthquake work having to be done at Cap E head quarters this event was created to offer creative activities at different locations all over Wellington.
So we created a pop up map feel, mixing real photos with illustrations. We have focused on a Wellington pop up map as we believe that it not only looks striking, but really creatively reinforces the idea of out and about and reinforces movement. We added white outlines to everything, giving a sense of being cut out, adding drop shadows to give depth as we layered photos of all the different locations of the activities. To give a tease into what the activities might be about as included a boy doing finger painting and a girl showing technology by holding a ipad. Then illustrated in rockets and kites.