Client: Martinborough Rugby Football Club
Project: Event/promotional posters, tickets and online banners
This Rugby Club fundraiser offered locals the chance to come see Bros & Pros Riding Bulls. Martinborough’s first Bullride, in conjunction with the Parklee Bullride Series, was hosted by the Martinborough Rugby Club on Feb 28th 2014 in conjunction with the Pukemanu Tavern, showcasing the best Open Bullrides New Zealand has to offer. There was also a local bullride competition where the bravest locals tried their luck on a novice bull.
We created a bold and graphic poster, with a larger than life bull riding hero on top of a bull so viewers instantly understood what the event was about. Using strong shapes, continuous lines, half tone patterns and vibrant yellow to create optimum impact. We kept the poster to two colours, utilizing a screen printing style of illustration. The type sat perfectly inside the cowboys broad chest.
The event was a huge success and is now booked in to be an annual event.