Client: New Zealand Riding for the Disabled
Project: Childrens Storybook and prints
For over 50 years, New Zealand Riding for the Disabled has helped to change the lives of children and adults living with disabilities, undertaking therapeutic riding sessions across its 55 RDA groups. To help raise funds and grow awareness of what they do they have decided to create a children’s storybook, following the fun adventures of two kiwi children, as they interact with four RDA Horses (each with their own distinct personalities), and learn some important lessons about being accepting and including of people living with disabilities in their community and how horses can help people in a myriad of different ways.
They got us on board as the illustrators for this storybook to bring a fun, colourful and eye-catching style to the story. WE brainstormed story ideas around how to teach readers about RDA and what they do, but in a fun and memorable way that will really resonate with the readers. Our concept tells the story of Theo, a retired race horse who loves people and wants a new job – but not just any job. Theo goes on an exciting adventure, visiting his animal friends and learning about what they do to see if they can they help Theo find his dream job. Humorous illustrations brought this story to life. We wanted the illustrations to reflect each of the characters individual personalities while appealing to kids and adults alike. For example fun elements like a 5 o’clock shadow and two buck teeth added character to the wise old Clydsdale.
Support Riding for the Disabled in New Zealand and buy a copy for yourself www.rda.org.nz/kidspage/whocanhelptheo.htm.