Big bad wolf
Project: Apparel design
Uptown sell premium goods with a distinctive strong American graphic style. Our brief, create Uptowns newest big bad wolf. So we researched American sports team mascots to capture the style, adding attitude by turning him into a villain, with an eye patch, while retaining Uptowns, street wear appeal, with a trucker cap. We placed the wolf’s head like a skull above our version of cross bones. Making one a bone to help make it recognisable, but swapping the other out for a bad ass baseball bat. This wolf will give you the bash, beware!