All Good in the Hood
Client: Neighbourhood Coffee
Project: Branding, coffee bag and cup packaging, stamps, signage, printed collateral
In the Neighbourhood Coffee House & Roastery offers an eclectic range of fresh gourmet cabinet fare and locally roasted Neighbourhood Coffee. The lovely Dudley wanted branding that worked across both her cafe and the coffee brand. A brand that had a relaxed, fun and neighborly feel and showcasing her small batch roasting, hand crafted coffee.
We created a family of urban cool logos, strongly using hand crafted typography. Reinforcing hand crafted, fair trade and 100% organic by using stamps on brown craft coffee cups and bags. The branding feels warm and friendly, with a slight rustic feel, which is complimented by the staff and decor. We came up with a playful suite of sayings, which are spread across the glass bi-fold windows. Sayings like All good in the hood, Love thy neighbor, Life begins after coffee and good things happen over coffee.
The logos include a supporting NHD monogram which was designed to add a playful, urban, rustic feel and add a logo variation. Having more than one logo helps it feel fresh and interesting. We created a range of supporting icons to represent Hand Crafted, Fair Trade and 100% Organic. These add to the hand crafted brand feel. We’ve also created a family of coffee characters to really reinforce the fun, neighborly feeling.