Adams Building Company
Client: Adams Building Company
Matt Adams, a very clever local builder approached us to create a new brand as he looks to build his solo business. Matt wanted to create a brand that was unexpected and not the usual builders logo. His personal style is youthful, contemporary street, you don’t see him without his cap. We wanted the brand to reflect that since his personality, service and style are the basis of his business being a one man band.
We created a contemporary ABC emblem or monogram with a street graphic feel. We crafted bespoke interweaving type, adding drop shadows to give depth and help the emblem pop. We used a modern font family United for the type and supporting text, showcasing both sans and slab serif versions. It’s bold and strong with simple diagonal line addition that gives it a slight americana feel, perfectly working with the street style.