A Mid Winter Affair
A Mid winter Affair – A collaboration between Martinborough Business Association and Destination Wairarapa
Branding, poster, website, online requirements and advertising
Project: Logo design
The Midwinter Affair has evolved from the Olive Harvest Festival. The previous success of the night market over the last two years of the Olive Harvest Festival prompted it to take on a life of it’s own, with a rename and new look and feel. The new look needed to covey the romance and wintery magic of sparkly lights, magnificent old trees, warm mulled wine, exceptional food, vineyard frost pots and Martinborough’s iconic Square.
The logo has an artisan and hand crafted feel. We’ve added a bit of a hand stamped texture to the outside of the wording to give the hand crafted look. The typefaces used are to give a romantic hand rendered look.
Project: Poster design
The poster has been design to convey the idea of the winter and culinary romance. The main focus is the Martinborough Archway(gates) to give the focus of Martinborough. We’ve used the olive trees in white to give the feeling of discovery and foraging, like you’re just looking through the trees. In the poster we have used a picnic basket filled with wine, beer, baguette, carrots and apples to represent the culinary treats on offer and also the mulled wine to represent the wintery beverage. To reinforce the idea of the square we added some trees. In the middle is a stylised marque to give the idea of a magical covered market. Also we have used lines to represent the lines of vineyards.
We feel we’ve captured the essence of the night scheme with the use of the big moon, stars and night sky colouring, complimenting that with the use of a rich golden colour.