A heart for Wellington
Client: Positively Wellington Tourism
Project: Website RFP
The lovely folks at Experience invited us to join them in a pitch for Positively Wellington Tourism web work. Might as well say right up front we got shortlisted, but didn’t win it. The thing was, we created the most creative pitch we’ve ever had the pleasure of working on and wanted to show it off. It all began with a wonderful brainstorming session with the team at Experience. We knew this proposal needed to demand attention and demonstrate creativity and visual loveliness to not only stand out from the other pitches but truly reflect what we were talking about, our beloved Capital of Cool, Wellington.
We came up with a concertina format, one side visually expressing our concept through large images showcasing Wellington, passionate quotes from Wellingtonians and QR codes, with links to different movies, adding movement and sound to the story of our Wellington as well as demonstrating technology we recommend using. The other side was beautifully designed, to be unexpected and different to the normal pitch text layout. We had a strong use of Wellington colours, yellow and black, clever pull quotes, highlight text in speech bubbles, a flexible grid and paragraph styling all used to convey creativity. We love this pitch, nearly as much as love Wellington.