Match Wine Bar was a pop up of premium Martinborough, Gladstone and Masterton wines, creatively matched to stylish food that was part of Wellington on a Plate. The branding needed to reflect the culinary pleasures of wine and food matching, while ultimately positioning Wairarapa wines as modern and fresh, not done to death and snobby.
Our concept leveraged the idea of matching, bringing two things together in a clever and memorable way that is contemporary and really appeals to our foodie target audience. The logo brings together two fonts, one representing wine, the other food to convey the idea of matching a stylish and contemporary way. The look and feel also consisted of two halves, one half representing food, the other wine, and the bringing together of these halves in a fun yet sophisticated way. We designed a series of gorgeous colour combinations as the backgrounds, selecting colours that not only represent the wine and food, but also complimented them, creating contemporary, luscious combinations. The images show a wine glass and a food items, creating fun, memorable combinations that gave us an opportunity to express the different matches and appeal to different peoples taste buds. Phantom posters looked striking and eye catching around Wellington streets.
We applied the new branding to posters, postcards, banners, menus, bar taps, signage, website, online requirements and advertising.