Love & Core is a contemporary Pilates / Yoga practice for all ages and abilities in Martinborough. Offering small, fun, relaxed classes to build croe, back joint strength and increase your flexibity.
Dusty&Lulu helped with the naming and personality of the brand, going with a name that offered a sense of the experience, feels more youthful, casual and playful that reflects the casual offering and differentiates from the more serious pilates studios.
Love & Core relates perfectly to both loving life, loving yourself, loving your body, loving pilates, loving the community and loving your core, the heart of pilates. We added a strap line Join the Movement to convey the idea of the Love & Core pilates community as well as the idea that pilates is all about movement to build core strength and flexibility.
We used a hand written typeface that makes the brand look personable and friendly, while the colours in the genko leaf wallpaper help keep the feel youthful and up-to-date. Having a few different colour iterations in the brand means we can keep the brand fresh and exciting for the viewer.
We applied the new branding to posters, timetable, social media and signage.