Kiwis have a love affair with coffee and the daily takeaway is somewhat of a ritual. Sadly, takeaway cups are a real concern for our beautiful environment. Everyday tens of thousands of takeaway cups are thrown in the rubbish, ending up in landfill. The IdealCup is a truly environmentally friendly alternative to the disposable takeaway cup.
The colorful range of IdealCups needed packaging to not only protect the cup but to visually tell the story of the brand. We designed a fun collection of typographic and illustrated icons that tell interesting facts about IdealCup. We designed it to have an urban, street feel, overlapping the type and illustrations to feel like stickers, inviting the viewer to explore and discover things about the cup. We selected a tactile brown card and printed it with two colours, the graphics in black and the logos in magenta to stand out.
This project was packaging only.