In the Neighbourhood Coffee House & Roastery offers an eclectic range of fresh gourmet cabinet fare and locally roasted Neighbourhood Coffee. Owner Dudley required a brand that had a relaxed, fun and neighbourly feel that showcased her offering of fair trade, 100% organic small batch roasted coffee.
We designed the Neighbourhood brand around childhood memories filled with playing hopscotch and bull rush. When you spent hours playing in your neighbours back yards without a care in the world. When milk bottles were put out at the gate and neighbours helped each other out.
We created a family of urban logos and monograms using hand crafted typography to reinforce the craft of roasting coffee. Brown craft coffee cups and bags were selected to express the warm rustic feel of fair trade and 100% organic. We came up with a family of retro inspired coffee characters and a playful suite of sayings, which are spread across the glass bi-fold windows. Sayings like All good in the hood, Love thy neighbour, Life begins after coffee and Good things happen over coffee create conversation starters and help position the brand as friendly, encouraging people to be neighbourly and have fun.
We applied the new branding to coffee bags, coffee cups, signage, website and various printed collateral.
“Not only are Dustysandlulu amazingly creative and very professional, but also fun to work with. They possess a ‘nothing is a problem’ and ‘everything is possible’ attitude. We could not be happier.”
Dudley Hill, Owner Neighbourhood Coffee