Grill Meats Beer is a groovy little grill bar in Upper Cuba Street. It is owned by the team behind Logan Brown Restaurant. They wanted a place to share their love of well crafted boutique beer and decided to step up the experience by offering fantastic food to enjoy it with.
We created a strong typographical logo, contrasting each word by using different fonts, sizes and adding shadow to Meats to create a strong, bold logo. We added a stylish hand crafted font for Grill to reflect the craft of hand made premium food. We contrasted the black Grill and Beer by using red meats.
To build on the brand experience of casual, relaxed and fun we came up with the concept of using supporting brand statements that are a wonderful play on meat saying, like Pleased to meat you, Meat you for a beer, Grin and beer it, I’m not a piece of meat, Love meat tender, Meat and two veggie, My favorite animal is meat, Your dead meat and Becoming a vegetarian is a big missed steak. We designed each of these statements using a selection of fonts and strong simple grill, meat or beer graphics. These were used individually on uniform t-shirts, back of business cards, menus etc as well as as a collection, creating dynamic and visually stunning grease proof takeaway paper that was even used to line one of the toilet walls!
We applied the new branding to business cards, menus, beer coasters, wrapping paper, stickers, wine labels, uniforms, external signage including window graphics, table graphics and website.