Crystal Chain Gang artists and designers Leanne and Jim have been collaborating since 2003, creating innovative glass works that are collected and exhibited internationally. Leanne and Jim came to us with a need for a new brand, and to our delight a brief that got us really excited. They wanted a gang patch to contrast with the delicate nature of glass. They wanted a brand that was unexpected and added humour in a traditionally serious industry.
Their work features a lot of bird related design so we created a pirate budgie at the heart of the patch. This sits perfectly onto customised bones, with one end being bone like, and the other bird claws. To reinforce the patch nature of the design we added “in our chapter we trust”, then found some Latin Fortunatas pro aliqua, meaning lucky for some, cheekily stating their pieces are collector items, and those privileged enough to have one are very lucky.
We designed a look book that showcased the range of exquisite chandeliers to potential galleries, architects and interior designers. The design centred around ensuring the photos shone, incorporating white space and contemporary typography. The intro spread utilised large stencil type, to reinforce the brand patch feel, cutting a close up image of coloured glass inside the text adding a contemporary twist to the catalogue.
The box packaging for chandeliers featured the new logo prominently, but we added a fun twist on the standard box information graphics like this way up, fragile etc. Designing new graphic symbols, as well as adding humour like saying “Drop beats not this box”, “Fragile as”, “Be cool, recycle” and “Top” to reinforce their brand positioning of unexpected.