Buttercream Workshop create exceptional cakes for weddings and special occasions. We began this branding project by helping articulate this unique offering and brand personality into four clear traits. Creative: their cakes and small pastries are pieces of art, marrying creative, alternative decoration with thoughtful construction. The cakes demand attention like vibrant street art. Tasty: their hand crafted products not only look good but taste good too, high quality and full of flavour. Individual: they create unique cakes for each clients unique requirements to suit their personal and event style. Polished: their eye for detail ensures a well made, rustic but polished end product as well as lovely, professional service.
The brand takes inspiration from typographic street art. We took a simple, strong condensed sans serif font and added depth through a beveled effect. We placed different colours to create shadows and therefore give the type a 3D feel. The white in-line adds a crisp, polished feel to the logo. We love how overall it feels like the built up layers of a cake. We contrasted this with a modern, polished, simple sans serif font that has been elegantly letter spaced to add a sense of contemporary quality.
We selected a slightly feminine colour palette to speak to the predominately female audience and balance the strong, more masculine construction, graffiti type. We also designed a supporting graphic of a hand with buttercream icing on it’s finger. The graphic stylised hand adds an element of street art and a teaser into taste. Who doesn’t love licking their fingers with icing!